Slight decline in radio consumption
In the first half of 2006, Radio DRS lost reach but gained market share. In both categories, private radio increased overall - with a slight drop in radio usage in general.
In the first half of 2006, Radio DRS lost reach but gained market share. Private radio stations increased overall in both categories. General radio usage fell slightly: in the same period last year, a total reach of 91.6 percent was achieved, this year it is 91.3 percent. This is according to the new figures from Publica Data, which were collected using Radiocontrol. A total of 15,303 people took part in the survey. In total, an average of 111.4 hours of radio were listened to in Switzerland in the past six months.
The DRS radios achieved a reach of 62.8%, which corresponds to just under 2.8 million listeners. DRS 1 lost the most reach, namely 1.7 percentage points, with a reach of 43.2% in the first half of the year. Among the DRS stations, DRS 2 (-0.9) and MW531 (-0.4 percentage points) were also among the losers. The two SRG stations for younger listeners made slight gains: DRS 3 and Virus each gained 0.2 percentage points in reach.
In the Zurich area, Radio 24 continues to have the largest reach with 6.1%. Energy Zürich follows in second place with 4.6%, Radio Top achieved 4.5% and Zürisee 4.3% net reach throughout Switzerland.
In the capital region, the station BE1 is ahead of its competitor Capital FM: BE1 has a reach of 2.5 percent, while Capital FM has a reach of 1.7 percent. The latter station has only been on air since the beginning of the year, replacing Extra Bern and already outperforming its predecessor: Capital FM was tuned in by 75,600 listeners, while the figure for Radio Extra Bern was 67,000 in the last six months (see also The first 100 days of Capital FM).
The reach of Radio Grischa has fallen significantly: the Grisons station had a reach of 2.3 percent in the first half of 2005, compared with 1.8 percent in the previous six months.
In French-speaking Switzerland, Radio Suisse Romande (RSR) increased its market share by 0.2 percentage points to 57.2% and can count on 785,000 listeners. Option Musique in particular increased its share of the market from 7.6 to 8.8 percent. La Première, on the other hand, fell slightly from 41.4 to 40.8 percent.
Among the private stations in French-speaking Switzerland, Lausanne FM is in the lead with a market share of 3.2%. In Ticino, Radio RSI increased its market share from 69.5% in the first half of 2005 to 71.3%.
In Germany, too, fewer people are listening to the radio, as the industry service Heise reports: Stations lost a total of 329,000 listeners per average broadcast hour, which corresponds to a loss of -1.6 percent.
The DRS radios achieved a reach of 62.8%, which corresponds to just under 2.8 million listeners. DRS 1 lost the most reach, namely 1.7 percentage points, with a reach of 43.2% in the first half of the year. Among the DRS stations, DRS 2 (-0.9) and MW531 (-0.4 percentage points) were also among the losers. The two SRG stations for younger listeners made slight gains: DRS 3 and Virus each gained 0.2 percentage points in reach.
In the Zurich area, Radio 24 continues to have the largest reach with 6.1%. Energy Zürich follows in second place with 4.6%, Radio Top achieved 4.5% and Zürisee 4.3% net reach throughout Switzerland.
In the capital region, the station BE1 is ahead of its competitor Capital FM: BE1 has a reach of 2.5 percent, while Capital FM has a reach of 1.7 percent. The latter station has only been on air since the beginning of the year, replacing Extra Bern and already outperforming its predecessor: Capital FM was tuned in by 75,600 listeners, while the figure for Radio Extra Bern was 67,000 in the last six months (see also The first 100 days of Capital FM).
The reach of Radio Grischa has fallen significantly: the Grisons station had a reach of 2.3 percent in the first half of 2005, compared with 1.8 percent in the previous six months.
In French-speaking Switzerland, Radio Suisse Romande (RSR) increased its market share by 0.2 percentage points to 57.2% and can count on 785,000 listeners. Option Musique in particular increased its share of the market from 7.6 to 8.8 percent. La Première, on the other hand, fell slightly from 41.4 to 40.8 percent.
Among the private stations in French-speaking Switzerland, Lausanne FM is in the lead with a market share of 3.2%. In Ticino, Radio RSI increased its market share from 69.5% in the first half of 2005 to 71.3%.
In Germany, too, fewer people are listening to the radio, as the industry service Heise reports: Stations lost a total of 329,000 listeners per average broadcast hour, which corresponds to a loss of -1.6 percent.
