Hero celebrates its 120th anniversary with Ogilvy

The Swiss food company Hero has commissioned Ogilvy One Zurich with the communication measures surrounding the Hero Merci promotion. Various off- and online measures and packaging designs were implemented to mark the 120th anniversary. According to a press release, Hero is using the promotion to thank its customers for their loyalty, but is also aiming to acquire new customers. For the anniversary edition of Hero Delicia jams, Ogilvy designed the labels in retro design as well as the Jubilé pack. The Zurich-based agency also developed special promotional labels for the salad dressings. The measures at the point of sale include displays and leaflets on various Hero products, which are supported by competitions. The core element is the website
where visitors can take part in a recipe competition and call up information about Hero. Hero also uses advertisements in the Coop press to thank its customers and draw attention to its offers.