HSW students examine corporate blogs
Two students at the Lucerne University of Applied Sciences and Arts (HSW) have created a portal dedicated to corporate blogs.
Blogs are currently the subject of numerous studies, newspaper articles and commentaries. Now two students from the Lucerne School of Business HSW have created the portal www.corporate-blog.ch on the subject of corporate blogs. As part of their project work, Nicolas Blanchard and Adrian Iten have identified 38 Swiss corporate blogs (as of April 2006). Most of them are from the IT, PR or advertising sectors. The students note that Switzerland is a latecomer when it comes to corporate blogs. Countries such as France, the USA and Germany have a higher number. In addition to a theoretical treatment of the topic, the website also contains an overview of existing studies, an annotated bibliography, a link database and a guide for companies. According to Blanchard and Iten, weblogs are an opportunity for small companies in particular.
