Up to you wins social media mandate from Burger King Switzerland
The social media agency Up to you has won a bid from Burger King Switzerland. The contract covers all of the brand's social media activities for the Swiss market.
Burger King wants to give its social media presence new impetus with the agency from Fribourg and Lausanne. The social media agency Up to you was selected by Burger King Switzerland as part of a tender that took place in September and October 2025. The mandate covers all of the brand's activities on social media for the Swiss market. Burger King wants to reinvigorate its social media presence with the aim of aligning itself more closely with the brand's international tone of voice. The main aim is to strengthen the connection with a networked, discerning target group while retaining the informality that has been part of the brand identity for many years.
Burger King has commissioned the agency Up to you to design and manage its entire social media presence, including the content strategy, creation for the various platforms - in particular Instagram, Facebook and TikTok - as well as the brand's community management.
Playing field for digital ambitions
The agency, which has offices in Fribourg and Lausanne, is delighted with the new mandate. "An icon like Burger King offers an ideal playing field to demonstrate our expertise," says Ludovic Chenaux, CEO of Up to you. At the same time, this success strengthens Up to you's position as one of the leading agencies in Switzerland when it comes to supporting brands with major digital ambitions.
"Working with a brand like Burger King is an incredibly exciting challenge. Their tonality, their desire to be unconventional, their challenger attitude and their courage to take risks fit perfectly with our DNA," says Chenaux.
