Ruf Lanz spins a Rubik's cube for VBZ timetable change
For the schedule change on December 14, Zurich Public Transportation (VBZ) is relying on a creative solution from Ruf Lanz. Featuring a Rubik’s Cube in the colors and numbers of the affected tram and bus lines, the campaign highlights the new routes and the online schedule.
As of December 14, VBZ will be setting the course for the future with the timetable change and further expanding capacity. Seven lines will be given a new route. In addition, a construction site at the main station will make public transport more difficult.
"If you check the online timetable, you can easily find the right route," says Elina Fleischmann, Co-Head of Corporate Communications a. i. at VBZ. "Our lead agency Ruf Lanz has found a surprising twist for this message."
The VBZ magic cube with the colors and numbers of the streetcar and bus lines affected by the timetable change catches passengers' attention on full-page ads in 20 Minuten, on posters in all VBZ Züri-Linie vehicles and on social media.
Responsible at VBZ: Elina Fleischmann (Co-Head of Corporate Communications a. i.), Natascha Klinger (Co-Head of Newsroom a. i.). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Gian Marco Juon (Consulting Management), Claudine Bernet (Consulting Assistance), Sherif Ademi (DTP). CGI: Tobias Stierli, flaeck.
