Geyst for Zurich sleep laboratory: brand identity focuses on quality of life
With a new brand identity, Geyst highlights the positive effects of restful sleep for the Zurich Sleep Laboratory. The brand strategy and visual identity developed by Geyst demonstrate how modern sleep medicine leads to more energy, clarity, and a zest for life.
Instead of focusing on the problem of not sleeping, the new image focuses on what happens after a successful treatment: relaxing moments of waking up, lightness and new routines. The claim "Better sleep. Better you." succinctly summarizes this attitude and makes sleep synonymous with quality of life.
The new visual identity combines medical precision with emotional calm. The image world shows everyday situations after a restful night, while subtle illustrations visually guide patients through the steps of their journey. logo, color world and typography form a consistent design system that creates recognizability on all applications.
Brand work for sustainable impact
The rebranding makes visible what the Zurich sleep laboratory stands for: modern sleep medicine that provides orientation. The new brand world combines expertise and accessibility and shows that good sleep is the basis for a healthy, active life.
Responsible at Geyst: Consulting: Marina Hafner Creation: Reto Odermatt, Christian Raissig, Dario de Siena, Olivia Hug. The technical implementation and SEO-optimized content development of the website was carried out in collaboration with Advance Metrics.
