Interpunkt develops interactive game for SMGV
The Aarau-based agency Interpunkt was commissioned by the Swiss Association of Painters and Plasterers (SMGV) to make the professions of painter and plasterer accessible and attractive to young people. The result is an interactive game that lets players experience the painting and plastering trades in a digital, modern, and playful way.
The Aarau agency Interpunkt has developed an innovative tool to promote young talent for the Swiss Painters' and Plasterers' Association (SMGV). An interactive game is designed to get young people interested in the painting and plastering professions.
The digital tool brings the painting and plastering trade to life in a modern and playful way. The SMGV can use the game in a variety of ways as a communication and youth development tool. This is the association's response to the challenge of presenting traditional trades in an attractive way for the young, digitally savvy generation.
The development of the interactive game by Interpunkt combines traditional craftsmanship with a contemporary digital approach. The game is designed to give young people low-threshold access to the diverse fields of activity in the painting and plastering trade.
With this project, the SMGV is underlining its commitment to promoting young talent and using innovative means of communication to counter the shortage of skilled workers in the skilled trades.
