Agreement with Warner Bros. Discovery: Zattoo takes over marketing of HBO Max in Switzerland
Zattoo wins another marketing mandate and thus expands its portfolio in the CTV sector: Warner Bros. Discovery and Zattoo have agreed a strategic commercial partnership under which Zattoo will take over the marketing of HBO Max in Switzerland from January 2026. The streaming service will launch in Switzerland in January.
HBO Max, the leading global streaming service from Warner Bros. Discovery, offers top series, blockbuster movies, reality formats and live sports from HBO, Warner Bros, DC, Max Originals and many more. HBO is one of the world's best-known producers of high-quality content with an extensive portfolio of acclaimed series. This includes current hits such as "House of the Dragon", "The Last of Us", "The White Lotus", "IT: Welcome to Derry", "The Penguin", "Industry", "Euphoria" and "The Pitt" as well as cult classics such as "Game of Thrones", "The Sopranos" and "Sex and the City". With the launch of HBO Max in Switzerland in January, this first-class content will be available to Swiss consumers via the new streaming service.
By taking over the marketing of HBO Max's high-quality content in Switzerland, Zattoo is further expanding its position as a leading CTV marketer, thereby increasing its reach and relevance in the Swiss advertising market. Advertisers and agencies benefit from the maximization and aggregation of touchpoints in the end consumer's video journey. Precise targeting options in combination with exact control offer all the advantages of CTV while retaining traditional TV strengths such as high attention and advertising recall.
Matthias Heinze, SVP Commercial & Managing Director Warner Bros. Discovery Germany, Switzerland & Austria: "Together with Zattoo, we are bringing our top content from HBO Max to our advertising customers in Switzerland and thus creating new areas for first-class product presentations. Anyone looking for a premium environment for sustainable brand positioning will not be able to avoid Zattoo and HBO Max in the future.
Roger Elsener, CEO of Zattoo: "The cooperation now agreed with Warner Bros. Discovery not only underlines our own leading position in the Swiss advertising market, but also strengthens CTV as a genre overall. This is great news for all market participants."
Klaus Nadler, Chief Sales Officer at Zattoo: "HBO Max presents outstanding content and is one of the world's best-known content creators. We look forward to working with the Warner Bros. Discovery team. Agencies and advertisers will benefit from the newly bundled reach from a single source through positive defragmentation, resulting in increased efficiency and effectiveness."
Goce Nikoloski, Head of International Sales, is responsible for the marketing strategy at Zattoo. He reports to Chief Sales Officer Klaus Nadler. Operational implementation is the responsibility of Sales Manager Martin Schlenker and his team.
