3+ goes on air on August 31 at 8 p.m.

As announced, the new Swiss private channel will start broadcasting on August 31. Presenter Viola Tami, who will also host the casting show "Superstar" starting in October, will welcome viewers and lead into the evening's feature film, the James Bond movie Golden Eye.
The focus of 3+'s program offering will be on safe entertainment values, series, feature films, casting shows and docu-soaps (see
Elevator TV" becomes "3+"). According to channel boss Dominik Kaiser, the program concept for the target group of 15 to 49-year-olds will be designed in such a way that 3+ always offers an alternative to the other channels, especially during prime time.
The program concept also provides for very short news broadcasts, which can also be accessed via cell phone and the Internet.