Brandpulse strengthens management team with Christina Widmann as Creative Director
The Zurich-based branding agency Brandpulse has brought Christina Widmann onto its leadership team as its new Creative Director and Strategic Designer. The brand design specialist brings international experience from Berlin, Stuttgart, London, and Chicago and most recently spent seven years at Jung von Matt Brand Identity, where, as Executive Design Director, she led the redesign of Swiss Post.
The Zurich-based brand agency Brandpulse has strengthened its creative and strategic expertise with an experienced manager. Christina Widmann is taking over the position of Creative Director and Strategic Designer with immediate effect and brings with her many years of international expertise in brand development.
Widmann has extensive experience in the development and management of brands. After working in Berlin, Stuttgart, London and Chicago, she worked in Switzerland at Wirz, Process and most recently for seven years at Jung von Matt Brand Identity. There she led the design team as Executive Design Director and was responsible for brand projects for start-ups as well as large companies - including the redesign of Swiss Post.
"We are delighted to have Christina on board as Creative Director and Strategic Designer. Christina stands for an integrative approach that combines strategy, creativity and entrepreneurship," says Thomas Ramseier, CEO of Brandpulse. "With her international experience, strategic understanding and passion for design, she will further expand and shape the agency's design team."
Holistic approach to brand design
Widmann describes her approach to design as holistic and impact-oriented: "For me, strategic experience design means designing brands from the inside out - with a clear attitude that is not only evident in communication, but can be felt in every experience. It's about combining meaning and system and creating brands that generate impact and value at the same time."
Her focus is on closely linking strategy and design in order to sharpen brands at their core and make them a consistent experience across all touchpoints.
Brandpulse was founded in 2003 and has been supporting international companies in the development, revitalization and staging of brands for over two decades. With proven expertise in brand strategy, brand design and brand implementation, the consulting boutique combines strategic consulting with creative solutions. A particular focus is on lifestyle branding, which brings brands to life emotionally and anchors them in the market for the long term.
