Observer points to black sheep
Spillmann/Felser/Leo Burnett draws attention to "black sheep" for *Der Beobachter*. The ad is part of the current *Obacht* campaign.
Spillmann/Felser/Leo Burnett points out black sheep for the Beobachter. In line with the current Obacht campaign, the consumer magazine is also warning of dangers in its new motif. This time, the now established care arrow points to the famous black sheep. Whether these are dubious companies or dubious businessmen, for example, can be read in the Beobachter.Spillmann/Felser/Leo Burnett uses F12 and F200 posters. In addition, there is an online game at www.obacht-schaf.ch that requires good observation and quick action: black sheep must be identified as quickly as possible among a herd of white sheep and eliminated with a single click.
