Brinkertlück for Samsung: PR stunt at the legends game
During the «Jogo Dos Famosos» all-star game on November 9 in Lucerne between Brazil and Switzerland, a very special PR stunt took place: When a foul occurred during the soccer match, Samsung replaced the small VAR screen with a giant Samsung 8K TV, allowing the referee to see every detail and make the right call.
Why are these screens so small, of all things? That’s what you find yourself wondering when controversial calls come up during soccer games, where the VAR (Video Assistant Referee) steps in and the referee then makes the final decision based on a rather small screen. must. A decision that brings joy or sorrow—and in professional sports, can often be worth millions. Samsung asked itself: Why not watch these important moments on a bigger screen with the best possible resolution? That’s exactly what they were able to pull off as a PR stunt at the «Jogo Dos Famosos.».
In the 35th minute, an incident occurred. Johan Vonlanthen shoved André Santos, who then dramatically fell to the ground—much to the amusement, of course, of the spectators in theSwissporarena in Lu, sold outzern.
The VAR immediately contacted the referee. The referee ran over to the small VAR screenn, on which, however, the situation did not seem clear. Then That's when Samsung came into the picture: Samsung installed a new VAR screen—an 85-inch Samsung Neo QLED TV with 8K resolution—in the Referee Review Area (RRA), allowing the referee to review the play up close.
This not only created an entertaining moment during the game featuring legends such as Ronaldinho, Rivaldo, Santos, Yakin, and Djourou and Džemaili, Instead, Samsung's Big TVs were perfectly showcased and immediately demonstrated their picture quality.
Toni Koller, Marketing Director at Samsung Switzerland: «The »Jogo Dos Famosos’ game provided the ideal stage for an extraordinary presentation. The soccer match featuring legends in a sold-out stadium was the perfect opportunity to showcase Samsung Big TVs in an entertaining and emotional way. With the ‘Big TV. Big Wow.’ campaign, we were able to showcase the benefits of our technology live, offer fans a unique brand experience, and generate excitement across all channels.”
Client: Samsung Switzerland. Idea and implementation: Brinkertlück, Switzerland
