Swiss television goes among the weather bloggers

Blogging is the number one trend sport at Swiss television channel SF. Now the "Meteo" team is also running its own blog - where the meteorologists and presenters will post articles on a wide range of topics relating to weather and climate and enter into dialog with the interested Internet audience.
In addition to the "Meteo" blog, SF currently has the following blogs: CR blog by editor-in-chief Ueli Haldimann, "Aeschbacher" blog by Kurt Aschbacher, "Film- und Serien" blog by Michel Bodmer and "kulturplatz" blog with well-known authors from the cultural sector.

In future, SF will also be upgrading its blogs for cell phones. This will be made possible by means of QR codes (Quick Response Codes), which SRG communicates in its newsletters. The QR codes can be used to subscribe to blog posts and comments on cell phones. The cell phone's camera is pointed at the code, built-in software reads the grid and converts it into a hyperlink to the Internet, a message with words or a short piece of music. The two-dimensional barcodes come from Japan, where they already play an important role in everyday life.