Publicitas reports unchanged advertising expenditure in the daily press

The Publicitas index on the development of advertising expenditure in the daily press remained unchanged in July compared to the previous month. The index level remains at 92.4 points. Commercial advertising continues to decline. According to Publicitas, this is due to the reluctance of car importers and telecoms companies to invest. Inserts have experienced a marked drop in sales compared to the previous year, as Publicitas announced on Tuesday. Occasional advertisements suffered from the decline in financial and political advertisements. It is therefore the real estate advertisements and above all the job advertisements that are compensating for the downward trend in the other advertising categories.
The job advertisements index continued its impressive development. It rose from 145.3 to 147.3 points in July. The real estate listings index rose from 96.1 to 96.4 points.