Occupy territories

Editorial The summer break is over and Werbewoche is starting the second half of the year with a packed issue. The video game market is booming. Worldwide sales of video games amounted to 29 billion dollars in 2005, almost 6 billion more than the box office takings of the major US film studios. The new generation of high-tech consoles is already here (Microsoft) or will be launched in the fall (Sony and Nintendo). We begin with a series on video games, which will be continued in the next two issues, and the peaceful and paradisiacal times in economic area 31 are finally a thing of the past. When it was announced that the Basellandschaftliche Zeitung was to cooperate with the Mitteland Zeitung, it was a slap in the face for Basel newspaper publisher Matthias Hagemann. BaZ is now launching a major offensive. Local reporting will be massively expanded and the new large circulation will be distributed primarily in areas where the Basellandschaftliche Zeitung is particularly strong. You can find out more here. Our US correspondent introduces a new miracle device that has given rise to heated debate in the States and is now also targeting the European market with England. The Slingbox allows you to take your local television program with you wherever you go via the Internet with little effort.Grégoire Schnegg, CEO of Pathé Suisse, is our interview partner in this week's interview. In it, the lone fighter comments on the current concentration trends in the cinema industry and the Cinecom monopoly, among other things.
Pierre C. Meier, Editor-in-Chief