Rubmedia markets "Fruit + Wine"
The Association for Special Crops Publications (VPS), publisher of the trade journal «Obst+Wein,» has recently commissioned Rubmedia, a Bern-based marketing specialist, to handle advertising sales for its publications.
"Obst+Wein" is the leading trade medium for the Swiss-German fruit and winegrowing sector and serves as the official organ of the Swiss-German Wine Association (BDW). With over 90,000 page views on the website every year, around 1,200 newsletter subscribers and the print magazine published 16 times a year (circulation 2,100 WEMF-approved), "Obst+Wein" is the strongest industry platform in German-speaking Switzerland. The popular marketplace for job and small advertisements as well as the extensive directory of suppliers round off the advertising portfolio.
As part of a succession plan, the association has chosen rubmedia as marketer for "Obst+Wein". Editor-in-chief Markus Matzner comments on the change: "We hope that rubmedia will provide new impetus for advertising marketing and make a significant contribution to financing the publications." From 2026, rubmedia will offer the advertising industry attractive advertising and PR platforms in online and print, bookable now.
