For Gruner Brenneisen, it goes without saying "hesch d baz"
With a comprehensive advertising campaign, the Basler Zeitung aims to solidify its leading position in northwestern Switzerland. The campaign begins on August 18—starting on August 18, the Basler Zeitung will feature an expanded regional section.
The Basler Zeitung wants to consolidate its leading position in north-western Switzerland with a comprehensive advertising offensive. The "hesch d baz" community campaign developed by the Basel communications agency Gruner Brenneisen should not be seen as a question, but as a matter of course. Because the Basler Zeitung (baz) provides answers and information for everyone and for everything important in the region, according to the press release.
The campaign starts on August 18 with posters, advertisements, transport advertising, radio spots, mailings and kiosk displays in Basel and the region. On August 18, the Basler Zeitung will also be published with increased regional reporting and a larger circulation (see "Basler Zeitung increases regional reporting") Note: The Basler Zeitung's campaign and strategy are presented in more detail in the current Advertising Week No. 28.
The campaign starts on August 18 with posters, advertisements, transport advertising, radio spots, mailings and kiosk displays in Basel and the region. On August 18, the Basler Zeitung will also be published with increased regional reporting and a larger circulation (see "Basler Zeitung increases regional reporting") Note: The Basler Zeitung's campaign and strategy are presented in more detail in the current Advertising Week No. 28.
