"Getting the message across in a surprising, entertaining and sometimes cheeky way"
The advertising campaign for the Swiss private broadcaster 3+, which launches on August 31, has begun—and it stands out for its unconventional approach. Markus Ruf of the creative agency Ruf Lanz, which is behind the campaign, shared some additional details with *Werbewoche*.
The advertising measures for the Swiss private channel 3+, which launches on August 31, have begun. At the same time as the casting campaign (see 3+ advertises with figureheads of Swiss television), the business-to-business campaign on behalf of Cinecom has also been launched in the current advertising week. Markus Ruf from creative agency Ruf Lanz revealed some additional details to Werbewoche.
