SBB competition for the 300,000th GA travelcard

The Bern-based cross-media agency Maxomedia and Jung von Matt/Limmat are promoting the milestone. While Jung von Matt/Limmat is presenting a congratulatory advertisement, Maxomedia is designing and implementing the online campaign. If you go to www.sbb-300000.ch, you will see an SBB locomotive. This consists of thousands of pixels, under which prizes with a total value of over CHF 13,000 are hidden. The main prize is, of course, a first-class GA travelcard worth CHF 4,700. But it's not just attractive prizes that await participants - they also have the opportunity to place their portrait photo on a special SBB locomotive with just a few clicks. Many of them will soon be traveling through Switzerland on the successful locomotive.