YouGov appoints Michelle Gelman as Chief Data Officer
The Data & Analytics Group YouGov announces the appointment of Michelle Gelman as Chief Data Officer. She will lead the further development of YouGov’s data portfolio, thereby supporting the company’s growth and innovation initiatives.
The appointment marks an important milestone in strengthening the way data is collected, interpreted and applied to provide clients with a deeper understanding of consumer behavior and attitudes as well as further insights.
As Chief Data Officer, Gelman will be responsible for the design, collection and analysis of YouGov's extensive proprietary data set. The aim is to ensure the quality, consistency and strategic value of this data across the company. Through a deeper understanding of client needs and the expansion of connected, scalable data solutions, this role will ensure that YouGov clients can access relevant insights for real business challenges faster and more accurately.
Michelle Gelman was recently recognized by Adweek as one of the first "Innovator 50" and honored as a Top Woman in Media and AdTech in 2024. She has extensive experience in media, technology, advertising, agency and e-commerce. Most recently, she was responsible for the end-to-end product management of key business units at Nielsen, including Nielsen TV Ratings. Prior to that, she held various senior positions in product management and data science. Earlier in her career, Gelman contributed to the development and launch of several Nielsen innovations, including out-of-home media measurement solutions and census data integrations for local TV ratings measurement.
Michelle Gelman, Chief Data Officer, YouGov: "YouGov has a world-class panel of data that can provide exponential value to our current and future clients. I look forward to building on this strong database and developing it further with the industry."
Stephan Shakespeare, Chief Executive Officer, YouGov: "We are delighted to welcome Michelle to the team in her new role as Chief Data Officer. She will drive the shaping and evolution of YouGov's data strategy and ensure that our interconnected data assets continue to set the benchmark in quality, consistency and innovation. Michelle's extensive experience in developing innovative, scalable products globally will play a central role in accelerating our growth initiatives.
