SFLB shows skaters the coolest banisters
Since many young people don't have a family doctor, the creative minds at Spillmann/Felser/Leo Burnett came up with an unusual campaign for the Association of Family Doctors in the City of Zurich.
The Zurich advertising agency Spilllmann/Felser/Leo Burnett (SFLB) communicates for the Zurich General Practitioners' Association (VHZ). As many young people do not have a family doctor, the creative minds came up with an unusual campaign: Posters give street skaters tips on where to find the coolest banisters in Zurich. Of course, none of the GPs would want anyone to sprain a thumb, twist a knee or get a laceration on the head while rail skating. But just in case, they refer to their homepage www.hausarzt.ch. If anything should happen, you can find the address of your nearest GP there. The tips for street skaters can be seen on posters and flyers and are available at the wakesurfing tour and in various GP surgeries.
