Regula Bührer Fecker strengthens Medienart Board of Directors
Annabelle Media is expanding its board of directors with the addition of Regula Bührer Fecker. The two-time “Advertiser of the Year” was unanimously elected at the annual general meeting on October 24 and brings extensive expertise in corporate strategy, brand development, and social change.
Medienart Annabelle is expanding its three-member Board of Directors with Regula Bührer Fecker. The high-profile entrepreneur and two-time Advertiser of the Year was unanimously elected to the Board at the Extraordinary General Meeting on October 24, 2025.
The Board of Directors now consists of Jürg Rykart (Chairman), Valentin Kälin (Vice Chairman) and Regula Bührer Fecker. Rykart and Kälin are co-founders of Medienart, which was established in 2016 with the acquisition of the cooking magazine Le Menu and has since managed a broad portfolio of trade and consumer publications, including Zeitlupe, Phase 5, Domotech, eTrends and Technische Rundschau. With the acquisition of annabelle from Tamedia in 2019, Medienart took over one of the best-known and most traditional women's magazines in Switzerland.
Expertise in strategy and transformation
Regula Bührer Fecker has many years of experience in providing strategic support to companies, brands and organizations - from market and business model development to communication strategy and digital transformation. As a board member of tibits, namuk and mal ehrlich, among others, she combines economic and social perspectives with a keen sense of zeitgeist and change.
"I bought my first trial subscription to annabelle when I was twelve - and have been a loyal reader ever since," says Regula Bührer Fecker. "So I'm all the more delighted to be involved in the future development of this iconic medium that has shaped, moved and inspired for decades."
"With Regula Bührer Fecker, annabelle media is gaining a strategically-minded entrepreneur with foresight and extensive experience at the interface of business, society and communication," says Jürg Rykart, Chairman of the Board of Directors. "Her perspective will help us to further develop annabelle as a relevant, independent and future-oriented brand."
The Medienart Group operates at three locations and employs a total of 75 people: Medienart Annabelle in Zurich, Medienart Solutions in Baar and Medienart in Aarau. With annabelle, le menu and Zeitlupe, the consumer titles reach over 442,000 readers.
