Web2com index shows continuous growth in Internet advertising
The Web2com Index for Internet advertising is still showing considerable growth, although it is no longer quite as high in July as it has been in recent months. However, the increase in July was still 2.8 points.
The Web2com Index for Internet advertising is still showing considerable growth, although it is no longer quite as high as in recent months. In July, however, the increase still amounted to 2.8 points and thus climbed to 128.4 points. In June, growth amounted to 3.6 points and in May to 6.6 points.
Compared to the last five years, however, the Web2com Index reached 128.4 points, the highest July value since 2001. Web2com also sees this as proof that advertising expenditure for the Internet is developing continuously.
The Web2com Index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It shows how internet advertising is developing in Switzerland. The Web2com consultancy was formed in 2005 from the merger of Publimedia Webadvertising and Publicitas Webservices and reports directly to Publigroupe.
