New program guide for digital TV users

In cooperation with Cablecom, the media giant Axel Springer will be publishing the program guide TV Digital fortnightly from 25 August. TV Digital is already successful in Germany, now the Swiss edition is coming. In addition to the usual TV program, an overview of all 94 digital channels is listed and described. The rapidly growing number of digital television consumers in Switzerland will thus receive the first program guide that is "precisely tailored to their needs", says editor-in-chief Christian Hellmann in a press release published by the Handelszeitung. In addition to the program section with a film planner and editorial evaluation of the films, TV Digital also contains an extensive magazine section. It includes interviews, star portraits and background reports. Of course, special attention is paid to the Swiss film and TV scene, which is covered in reports and features. This Switzerland-specific content is produced in collaboration with the Handelszeitung publishing group, a subsidiary of Axel Springer. The result is, as Cablecom Managing Director Rudolf Fischer puts it: "a tailor-made menu that makes our TV subscribers' viewing pleasure unique."
TV Digital Switzerland starts with a circulation of 150,000 copies. An annual subscription (26 issues) costs 75 francs; the unit price at newsstands is 3 francs.
A four-color advertising page costs 8,900 in Switzerland; the Handelszeitung publishing group is responsible for marketing.