Realignment of programming at Radio 105
Radio 105, which broadcasts via the Internet and cable, and the Internet station 105hitradio are going on the offensive with new programming concepts.
The Internet and cable channel Radio 105 and the Internet station 105hitradio are going on the offensive with new broadcasting concepts. 105hitradio in particular is undergoing a reorientation. The channel is now aimed primarily at 12 to 17-year-old girls. Founder and Managing Director Guiseppe Scaglione comments: "With 105hitradio, we are making a program for the Bravo target group. According to Scaglione, this makes the channel unique in Switzerland; no other radio station produces a program for such a young target group.
At the main station 105, the program is being trimmed even more strongly for topicality: from September, all titles that are not quite up to date will be removed from the program. The youth station for an audience aged 15 to 29 wants to underline its own program philosophy: "If you want to know today what will be hot tomorrow in terms of music, you can no longer ignore 105. If you want to keep listening to old and stale songs, you should keep listening to other stations", Yves Brandenberger, Head of Music, is quoted as saying in the press release.
