Fleurop launches the "Day of Surprise"

The Walker advertising agency surprised Switzerland on Tuesday with a nationwide guerrilla campaign. Messengers distributed more than 700 bouquets to unsuspecting passers-by on behalf of Fleurop. The flowers were accompanied by cards with mysterious addresses such as "For the nice lady in streetcar number 13" or "For the gentleman in movie theater row 14". The recipients were informed in a letter: "Surprised? That can be the effect of flowers. Put them to the test..." Then the telephone number of a local florist is given, where you can order such a surprise yourself via Fleurop. You can read more about this new "Surprise Day", during which four helicopters with the reigning Miss Switzerland Lauriane Gilliéron, the current Mister Switzerland Miguel San Juan and the former Mahara McKay, Bianca Sissing, Renzo Blumenthal and Robert Ismajlovic were on the move as ambassadors for Fleurop, in the coming Advertising Week No. 29.