New records in July

Advertising market I After a rather weak June, July saw a significant recovery. Advertising investments were up 9.5% on the previous year and the cumulative annual figure also points to a record advertising year. The winners include the Internet (+33%), TV (+30.7%), radio (+23.5%) and teletext (+18.4%). Advertising in daily newspapers increased by 14.6% and billboard advertising by 0.2%. Less advertising pressure was generated by trade journals (-16.8 percent), consumer magazines (-12.2 percent) and cinema advertising (-9.7 percent). (kf)Click on image for larger view