Teletext with Plus

Advertising market II Electronic media shifted up a gear in July, even teletext. The Goldbach Electronic Media Index (GEMI) confirms this: TV, radio, Internet and teletext all gained 5 points together - to a total of 327 points. Advertising investment in all media showed only a slight increase of one point to 171 points, with TV recording the greatest growth: the index climbed from 327 to 332 points. Radio improved by 3 points to 250. Internet advertising investments also grew by 4 index points to 220. And even teletext increased by 2 points to 148. The GEMI is calculated by advertising marketer Goldbach Media. The index is based on data from Media Focus for advertising investments in Switzerland. (kf)