A new bear in Bern

Environmental protection Everyone knows the organization with the world-famous panda logo. And everyone knows that the WWF works tenaciously - albeit often in less spectacular ways behind the scenes - to protect nature. With a new advertising and poster campaign realized by Publicis, the WWF is giving us an insight into how it works. For example, by sitting down with partners from industry and creating environmentally friendly production conditions. Or by lobbying politicians for progressive ecological laws. The subjects show the WWF, embodied by a person in a panda costume, in its typical activities. >> see also New Campaign on p. 13