AZ Direct strengthens strategic expertise with Grubenmann and Siber on advisory board
AZ Direct AG will be supported in the future by two experienced professionals from the Swiss retail and marketing industry: Reto Grubenmann (formerly of Coop) and Hans Ulrich Siber (formerly of Migros) will jointly serve on the advisory board and support the company’s strategic development in Switzerland.
Reto Grubenmann held management positions at Coop for many years. His responsibilities included managing Import Parfumerie and Christ Watches & Jewelry. Today, he is active as a board member, entrepreneur and consultant in various sectors.
Hans Ulrich Siber was a member of the Executive Board of the Federation of Migros Cooperatives (FMC) and, as Head of Marketing, shaped Migros' brand management at national level. After his operational time, he took on various board of directors and advisory board mandates in Switzerland and abroad.
With Grubenmann and Siber, AZ Direct has gained two high-profile experts who will support the company, particularly in the areas of customer dialog, data-driven marketing and business development.
"With Hans Ulrich Siber and Reto Grubenmann, we are delighted to have two personalities at our side who combine operational excellence with strategic vision," says Tobie Witzig, CEO of AZ Direct.
AZ Direct AG is part of Bertelsmann Marketing Services and specializes in data-driven, personalized customer dialogue in the Swiss market.
