Aargau government rejects amendment to the UWG

According to a report by the SDA news agency, the Aargau government also rejected the creation of a new criminal offense for ambush marketing on Wednesday. It is not alone in this stance.


According to a press release from the SDA news agency, the Aargau government also rejected the creation of a new criminal offense of ambush marketing on Wednesday. An extension of the offense of unfair competition would excessively restrict the freedom of the economy.
In the statement published on Wednesday, the government writes that no new provisions are necessary from an economic point of view. On the contrary, there would be a risk that bona fide advertisers would be sued.

The Aargau government also finds it unusual that the European Football Association UEFA, as an organization under private law, is demanding that alleged loopholes in Swiss law be closed. The Aargau government is not alone in this stance.

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