Fisch.Meier successful in General Motors pitch

The Zurich-based dialog marketing specialists Fisch.Meier win the pitch for the aftersales campaign. Fisch.Meier secured the contract from General Motors in a multi-stage pitch. This involves POS activities and a retention mailing for around 400 Swiss dealers. The print run is around a quarter of a million copies. General Motors wants to use the campaign to establish its brands more strongly. The first works will be seen in the fall.