Ammarkt further develops brand presence for Livique and Lumimart

Gn cooperation with the agency Ammarkt AG was created a fresh world of images and communication, from customer magazines to the point of sale. of Sale is enough. The aim of the new appearance is to position the brands more clearly and to set them apart from the competition in the long term. The focus is on six guiding principles: Positioning and differentiation, relevance and customer centricity, authenticity and credibility, emotional connection and storytelling across all channels, community and interaction as well as tangibility and added value beyond the product.

The strategic guiding principle of all measures is Individuality. It is one of the most important megatrends of our time. Whether it's vacations, work or consumption: Customers want offers that exactly match their lifestyle. Those who Wish for individuality best and easiest to fulfill has the best chances win the hearts of customers. Livique offers precisely this freedom with a wide range and numerous personalization options and simplicity. The new communication therefore focuses on the individuality of customers - underlined by a visual language that conveys closeness, diversity and inspiration.

"With the new appearance, we are creating a strong, contemporary identity for Livique and Lumimart that makes our missions clearly visible. We are delighted that, together with Ammarkt a new Look have developed, dhe not only communicates these values, but also makes them tangible for our customers across all channels." says Fatima Gmati, Manager Marketing/ E-Commerce, Livique & Lumimart