Swiss Wins World Travel Awards for Best Business and First Class in Europe

Swiss International Air Lines, or Swiss for short, is consolidating its position as the leading premium airline in Europe. The Swiss airline won the title for best First Class at the World Travel Awards for the fourth time in a row. The award for its Business Class also underlines the airline's strong position in the premium segment.

The World Travel Awards are among the most prestigious awards in the international travel and tourism industry. The winners are chosen annually by experts from the travel industry and passengers from all over the world. The award ceremony took place on October 22, 2025 as part of the World Travel Awards Europe Gala Ceremony in Sardinia.

"We are delighted and proud to receive this double award, which we also see as recognition of the commitment of our employees," says Heike Birlenbach, Chief Commercial Officer (CCO) at Swiss. The awards confirm the path we have taken to continuously improve the travel experience. With the new Swiss Senses cabin and the newly introduced service concepts, the airline aims to further strengthen its position as a leading premium airline.

Premium experience from check-in to arrival

In Swiss Business and Swiss First, passengers enjoy a premium experience throughout. From priority check-in services and exclusive lounges to seats that can be transformed into fully flat beds, Swiss is committed to providing the highest level of comfort. The new SWISS Senses cabin interior and optimized services and product innovations are designed to make the travel experience even more individual in future.