McCann Erickson Geneva turns cabs into advertising vehicles
McCann Erickson Geneva demonstrates how to convey an advertising message quite literally and completely redresses cabs for Maybelline New York.
McCann Erickson Geneva demonstrates how an advertising message can be conveyed quite literally. For Maybelline New York, cabs in Basel, Zurich, Berne and Geneva were completely dressed up. A lipstick and a mascara applicator are emblazoned on the bodywork of the vehicles used for a whole year. The first cabs are already on the road with the message for Maybelline.
