Livesystems takes over marketing of advertising space for Bernmobil
The Bern-based company Livesystems has won the official bid issued by Bernmobil, Bern’s public transportation authority, for the marketing of advertising space. Starting January 1, 2027, Livesystems will market all advertising space on Bernmobil’s trams and buses.
Livesystems, a Bern-based provider of digital out-of-home (DOOH) advertising, has won the official tender issued by Bernmobil, Bern’s public transportation authority, for the marketing of advertising spaces. The contract covers both analog and digital advertising and has a term of four years.
Extensive portfolio of advertising spaces
When the new marketing contract takes effect in 2027, the portfolio will include over 220 vehicles with approximately 650 screens and numerous traditional advertising formats. These include full-body tram and bus wraps, bus rear panels, roof displays, hanging posters, window banners, and F200 traffic advertising spaces.
«Our roots are in Bern, which is why we are particularly pleased to have earned BERNMOBIL’s trust. Thanks to our in-depth market knowledge and many years of experience in public transportation, we are confident that we are the right partner,» explains Adriano Beti, CEO of Livesystems. «As one of the largest providers of digital advertising in public transportation, this expands our inventory to over 13,000 screens and our national coverage to over 96 percent.’
Rising Passenger Numbers
In 2024, Bernmobil transported approximately 99 million passengers. This positive trend in the mobility sector creates ideal conditions for effective campaigns by advertisers and agencies in Switzerland.
