"Feels like Home": Image film by Ellaciao shows the Erne Group as a community
The Zurich-based agency ellaciao brings together activities, values, and generations in a serene portrait of the construction and real estate group Erne.
The film and content agency ellaciao has produced the image film "Feels like Home" for the Erne Group. The film presents the group of companies as a network of people and expertise and focuses on passing on knowledge and values in everyday life - across teams, locations and generations.
The brief was to bring together all of the Erne Group's subsidiaries, fields of activity and leitmotifs in a single narrative. The result is a calmly staged film that focuses on processes and cooperation and shows how craftsmanship, responsibility and identity are anchored in the company. From the client's point of view, particular emphasis was placed on authenticity and closeness.
With "Feels like Home", the Erne Group is focusing on a format that does not so much explain products and services as it does show attitude and cohesion - and thus tells the brand about its everyday working life.
Playout and responsibilities
The film is now being used as the opening credits in cinemas, online, on the ERNE Group website and on social media.
Responsible for idea, concept, strategy and project management at the agency ellaciao: Patrick Usseglio (production & direction) and Lorella Liuzzo (strategy & copy), David Brändle & Pascal von Känel (camera, editing & sound design)
Responsible at the Erne Group: Giuseppe Santagada, (Group COO Erne), Nina Gyhr (Head of Marketing Erne Bau AG) and Priscilla Troxler (former Head of Marketing Erne Bau AG),
