Publicis Zurich creates international Renault campaign
Publicis Zurich has developed a campaign for the new Renault Clio RS that is being adopted worldwide.
Publicis Zurich has developed a campaign for the new Renault Clio RS that is being adopted worldwide. For the launch in this country, the Zurich advertising agency Publicis has developed a campaign tailored to Switzerland, which can currently be seen everywhere. Now an additional line has been added to show where the new RS gets its sporty handling from: from Renault's successful Formula 1 commitment.
The RS stands full-size on a shiny surface without any superfluous setting. However, the mirror image does not show the RS, but Fernando Alonso's world champion car.
The result apparently also convinced Renault's headquarters in Paris. They have decided to run a worldwide campaign with the mirror concept. It will be made available to the various Renault agencies for print and poster adaptations. According to the communiqué, numerous countries have already expressed their interest and want to adopt the idea from Publicis Zurich for their RS advertising.
The RS stands full-size on a shiny surface without any superfluous setting. However, the mirror image does not show the RS, but Fernando Alonso's world champion car.
The result apparently also convinced Renault's headquarters in Paris. They have decided to run a worldwide campaign with the mirror concept. It will be made available to the various Renault agencies for print and poster adaptations. According to the communiqué, numerous countries have already expressed their interest and want to adopt the idea from Publicis Zurich for their RS advertising.
