Oniwa: Switzerland's first non-profit marketing agency launches in Zurich
Oniwa, Switzerland’s first nonprofit marketing agency, is launching in Zurich. Behind the project are creatives Clement Obiegbu (formerly of Heimat Berlin and TBWA\Zurich) and Lara Zanetti, former marketing manager at the Zurich-based startup Chimpy. Their goal: to rethink marketing and advertising from an ethical perspective—independent of profit expectations.
Oniwa does not see itself as a traditional agency, but as a non-profit association and collective movement for responsible communication. It works exclusively on a cost-covering or pro bono basis, for example for NGOs, NPOs, social initiatives and companies with an ecological or social purpose. "We want to show that professional marketing doesn't have to be the privilege of big budgets," says co-founder Obiegbu.
The range of services includes social media marketing, fundraising campaigns, brand communication, events and stunts. A network of experts in strategy, design and digital support the projects - many of them with experience from international agencies and brands.
Oniwa is financed through traditional commissions, donations and sponsorship contributions. In addition, industry professionals can donate voluntary working hours to support charitable projects. The long-term aim is to create a model that enables professional communication without being profit-oriented.
Initial talks with potential partner organizations are already underway. For co-founder Lara Zanetti, one thing is clear: "We want to bring attitude to the world of communication - with ideas that work, but don't have to sell."
For more information www.oniwa.ch.
