Coop continues to cooperate with Ringier TV
Starting October 1, Coop will serve as the main sponsor of the Ringier TV program «konsum.tv» on SF2. Coop is already represented on Swiss Television’s first channel with «al dente.».
Coop will be the main sponsor of the Ringier TV show "konsum.tv" from October 1. "konsum.tv" will be broadcast fortnightly on Sunday evenings at 8 p.m. on Swiss television (SF2). At the same time, "konsum.tv" will feature a new concept and new studio decor, focusing in particular on information and advice on everyday consumption.
Communicating core competencies
As Coop announced in a press release, the content of the program, which is hosted by Marc Caprez and Eva Camenzind, is in line with Coop's core competencies. Coop's commitment is therefore a contribution to open and useful information on topics that are closely linked to consumers' quality of life, Coop added.
Synergetic media landscape
In addition to the program "al dente", also produced by Ringier TV, which is broadcast with great success on SF1 on Mondays, "konsum.tv" on SF2 is the second TV format to be broadcast during prime time in collaboration with Coop. In addition to its own Internet presence with direct links to Coop, "konsum.tv" is accompanied by information about the program in the SonntagsBlick and the Coop newspaper to generate publicity.
