Sulzer, Sutter lets Parisienne smokers vote

The Parisienne cigarette brand wants to find out whether smokers are satisfied with their current packs. To this end, the Zurich agency Sulzer, Sutter has created a broad-based campaign that presents four new designs and the old design for approval - true to the brand motto "Something new every now and then". The broad-based campaign is visually based on the graphics of nostalgic voting advertisements. Fans can vote by text message, at the kiosk and after extensive registration at www.parisienne.ch. The vote will be advertised with GF, F12 and F200 posters, advertisements, a flatscreen movie, various means at the point of sale and via emails and flyers.