Blick online abolishes blogs

While the weblog hype is still going strong everywhere, the online edition of Switzerland's favourite tabloid Blick has cancelled its citizen journalism projects - "Blogstetten" and "Blogalisierung" - just four months after their launch. The problem: the number of hits was modest, online editorial manager Martin Baumgartner told Persoenlich.com. The bloggers involved in the project were not exactly motivated and the bloggers' entries have become less frequent. Baumgartner went on to say that from the outset, the block blog was only intended as an experiment with a duration of three to six weeks. For Blick, however, the topic is not completely off the table - they want to consider weblogs again for unspecified special occasions.