Net-Metrix takes shape
Research: About 50 websites are seeking real-person reach figures from WEMF.
Research Around 50 websites want real audience reach from Wemf. For a long time, it was unclear whether Net-Metrix, the new internet research by Wemf and SRG, would come to fruition - until the beginning of July, when the two companies were able to announce after a second round of bidding: "The new research model for investigating internet usage will be realized." However, the final decision was dependent on the websites' willingness to participate, but Wemf left open at the time how many had registered for the existing Net-Audit module and at the same time for the new Net-Profile onsite survey. This is now also clear: Christine Diemand, responsible for Net-Metrix at Wemf, speaks of 45 to 50 websites that booked both modules by the end of the extended registration deadline on July 20.
Around 150 other sites continue to make do with Net-Audit. However, Net-Audit also gained a few new customers - not least from the radio and TV industry, as the module can now measure streaming, i.e. also radio and TV consumption via the Internet.
As before, Net-Audit data will be published monthly, while the combined data from Net-Audit and Net-Profile will be published for the first time in spring 2007 and then every six months. The difference: While Net-Audit alone only indicates how many PCs access a website (unique client), the combination of both modules in the online sector makes it possible for the first time to show the reach of individuals (this combination is only insufficient for reach data for streaming).
Net-Metrix also has a third module, Net-Tracking, an Internet panel set up by the company Mediapulse (ex-SRG research service). It primarily serves as a strategic tool in online research, but for the first time it can also be used to make statements about Internet use from home PCs as well as out-of-home use.
If panel data is also combined with Net-Audit, audience reach is also available for streaming. According to Markus Jufer from Mediapulse, recruitment of the 3,000 panelists will begin at the start of September. The aim is to collect data from October and publish the first results in December. However, Jufer does not yet want to disclose the number of his clients.
Markus Knöpfli
Around 150 other sites continue to make do with Net-Audit. However, Net-Audit also gained a few new customers - not least from the radio and TV industry, as the module can now measure streaming, i.e. also radio and TV consumption via the Internet.
As before, Net-Audit data will be published monthly, while the combined data from Net-Audit and Net-Profile will be published for the first time in spring 2007 and then every six months. The difference: While Net-Audit alone only indicates how many PCs access a website (unique client), the combination of both modules in the online sector makes it possible for the first time to show the reach of individuals (this combination is only insufficient for reach data for streaming).
Net-Metrix also has a third module, Net-Tracking, an Internet panel set up by the company Mediapulse (ex-SRG research service). It primarily serves as a strategic tool in online research, but for the first time it can also be used to make statements about Internet use from home PCs as well as out-of-home use.
If panel data is also combined with Net-Audit, audience reach is also available for streaming. According to Markus Jufer from Mediapulse, recruitment of the 3,000 panelists will begin at the start of September. The aim is to collect data from October and publish the first results in December. However, Jufer does not yet want to disclose the number of his clients.
Markus Knöpfli
