Honor the age
Recycling Wirz searches households for old batteries that should be disposed of in an environmentally friendly way.
Recycling Wirz is looking for old batteries in households that should be disposed of in an environmentally friendly way, and has launched the collection campaign with a cute little dog that discards batteries, which are then disposed of in a battery bag. The main aim of this commercial was to raise public awareness of the battery bag. Now Wirz wants to further boost the collection. Experts estimate that many batteries that no longer work are stored somewhere in old toys and appliances. The Swiss are already exemplary, if not world champions, in the environmentally friendly disposal of PET, glass and aluminum. When it comes to batteries, we could develop a little more energy. More than 60 percent of all batteries are already regularly returned.
However, 40 percent continue to pollute the environment somewhere with their poison. This is why Inobat is now launching a national collection week. The aim is to ensure that old batteries in particular are returned. In other words, batteries that are languishing in a drawer or attic in some old and no longer used gadget, for example. To make the campaign a success, Wirz has created a witty poster campaign that dramatizes the topic of "old batteries" in a surprising way. The campaign will be launched in mid-September with three subjects.
Retailers also want to participate in the collection campaign on a large scale. There are already 12,000 official return points in Switzerland. However, many still do not offer their services actively enough. For example, kiosks are to place their often still discreetly hidden collection boxes more prominently as part of this campaign. The campaign will also be communicated in a targeted manner via schools. There is a competition there. Classes that are particularly active in collecting can win money for a vacation camp. In this way, CD Matthias Freuler hopes to spread the idea to families via the children.
Andreas Panzeri
However, 40 percent continue to pollute the environment somewhere with their poison. This is why Inobat is now launching a national collection week. The aim is to ensure that old batteries in particular are returned. In other words, batteries that are languishing in a drawer or attic in some old and no longer used gadget, for example. To make the campaign a success, Wirz has created a witty poster campaign that dramatizes the topic of "old batteries" in a surprising way. The campaign will be launched in mid-September with three subjects.
Retailers also want to participate in the collection campaign on a large scale. There are already 12,000 official return points in Switzerland. However, many still do not offer their services actively enough. For example, kiosks are to place their often still discreetly hidden collection boxes more prominently as part of this campaign. The campaign will also be communicated in a targeted manner via schools. There is a competition there. Classes that are particularly active in collecting can win money for a vacation camp. In this way, CD Matthias Freuler hopes to spread the idea to families via the children.
Andreas Panzeri
