The countdown is on: 3+ about to launch
It's just a few hours away. On Thursday, August 31, 2006, at 7:52 p.m., the new Swiss private broadcaster 3+ will go on the air.
The time has come in a few hours. On Thursday, August 31, 2006 at 7:52 p.m., the new Swiss private channel 3+ will go on air. The first few seconds of broadcasting on 3+ will belong to presenter Viola Tami. After a first advertising block on 3+, "Goldeneye" is broadcast. At 22:12, the first 90-second "3+ News" with Eva Camenzind will be broadcast, followed by "3+ Weather" with Peter Wick.even more detailsBroadcasting boss Dominik Kaiser announced a few more details to the Aargauer Zeitung. For example, "Switzerlands Next Supermodel" will go on air in spring 2007. According to Kaiser, the program also includes a supernanny documentary soap, an improv comedy show and a knowledge show. When asked who was financing this mainstream program for the 15-49 year old audience, Kaiser replied that there was no "ominous investor". He himself owns 89 percent of the company. The only question that remains is who owns the remaining 11 percent.
New employeesShortly before the launch, the TV company announces new employees. Meteo man Peter Wick (Weather, TeleZüri) has been brought on board for the "3+ Weather" program. Wick will be supported by the two weather fairies Susanne Huber and Marisa de Vita.
The technical director is Steve Handke. He is the former Chief Operator and Head of Production at VIVA. Together with Swissmediapartners/Askforit, he has been responsible for the technical development and operation of 3+ since the beginning.
Stephan Klebe has been recruited as Head of Media Research. Klebe's career began at GfK Fernsehforschung in Nuremberg. He then worked as a media research consultant for various new broadcasters in Luxembourg, Sweden, Poland, Hungary and elsewhere. In his current role as Head of Media Research, he has already been responsible for RTL in Cologne and Sat.1 in Berlin.
Monica Gomez will take over the market management of 3+. She worked for almost four years at IP Multimedia as Product Manager for ProSieben and Kabel1 and most recently as Head of Product Management. Prior to this, she worked in back office and sales at Eurosport.
Claudia Wintsch is responsible for the media office. Wintsch worked for four years as a promotion manager at Sony Music and for a further three years as a press officer for the studio Sony Pictures (formerly Columbia Pictures) at the movie distributor Buena Vista International.
