APG launches the "Highwaystar F12"

With the "Highwaystar F12", poster marketer APG is launching another innovation: three-square-meter wide-format panels at highly frequented freeway entrances and exits.
It will be launched in the cantons of Zurich and Basel with 2 networks of 26 billboards each and in Ticino with a network of 13 billboards each. There are also plans to expand the offer in other cantons. According to APG, the billboards have a viewing angle of 45 to 90 degrees to the viewer or are located in a traffic jam or intersection area.
All new features can be found at
www.apg.ch/publikationen
As of January 1, 2007, APG will also be adjusting prices in line with general inflation. On average, inflation will be offset by 1.5 percent - on the F200, F200L, F200LR, F12 and F12L formats. The price for the F4 format will be increased by CHF 0.10. The price for the large format will not be adjusted.