Swiss television threatens 3+ with legal action

The private channel 3+, which launches on Thursday, is facing a lawsuit from Swiss Television (SF) at the start of broadcasting. The reason: 3+ should not be allowed to call itself Swiss television.
As Blick reported on Thursday, SF is objecting to an "intentional risk of confusion" according to the lawyer's letter. This risk of confusion is detrimental to SF, not least in terms of quality. According to the lawyer, the 3+ logo and the slogan "the young Swiss television" should be banned.

The timing is somewhat strange, as 3+ goes on air for the first time on Thursday evening. SF spokesperson Urs Durrer told Blick: "Over the last few days, many unsure viewers have asked SF whether 3+ is our new television channel. Due to the communication presence of the new Swiss private channel, there is obviously a risk of confusion."

The small private broadcaster - which shows what has already been seen elsewhere and relies on cheaply produced casting formats - should now have two days to change its logo and, above all, its slogan.
Dominik Kaiser, Managing Director of 3+, considers SF's approach to be "completely absurd". It is probably legitimate that a television station from Switzerland
as young Swiss television.