Ogilvy Frankfurt advertises in the newspaper
Ogilvy Frankfurt has created a witty brochure for the newspaper marketing company ZMG. This is intended to encourage media decision-makers to use newspaper advertising. The publication takes an ironic approach to the newspaper as an advertising medium and dispels preconceptions.
"Rarely laughed so hard", "Have you seen the latest? Advertising in the newspaper works best!" This is how the advantages of the newspaper as an advertising medium are presented with a dose of humor. The messages are underpinned with information pages, visually supported by drawings by cartoonists Greser & Lenz.
