Swiss Adex: Stagnation in Google advertising
When it comes to Google advertising, there’s largely a summer lull: In August, the cost per click was only slightly lower than in the previous month, and the number of ad placements booked remained virtually unchanged.
When it comes to Google advertising, the summer break is largely over: in August, a click cost an average of CHF 1.56, only slightly less than in the previous month (CHF 1.57), and with just under 30 advertising spaces booked per search query, the booking volume has only increased very slightly. This is shown by the August values of the Swiss Adex from Angelink yourposition.
One industry, however, is stirring: insurance companies. While they still occupied around 15 advertising spaces per search query in July, this figure rose to almost 20 AdWords in August - fall is approaching.
While insurance companies are currently still paying modest prices by their standards (an average of CHF 1.67 per click), the click price in another sector is skyrocketing.
amount. IT service providers once again outbid each other and paid CHF 4.63 per click in August. In March 2006, when the Swiss Adex was surveyed for the first time, this figure was one franc lower per click.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
One industry, however, is stirring: insurance companies. While they still occupied around 15 advertising spaces per search query in July, this figure rose to almost 20 AdWords in August - fall is approaching.
While insurance companies are currently still paying modest prices by their standards (an average of CHF 1.67 per click), the click price in another sector is skyrocketing.
amount. IT service providers once again outbid each other and paid CHF 4.63 per click in August. In March 2006, when the Swiss Adex was surveyed for the first time, this figure was one franc lower per click.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
