#zämästoh: Rembrand restages TSV St. Otmar St.Gallen
The St. Gallen-based agency Rembrand has repositioned TSV St. Otmar St. Gallen in terms of communications and given it a distinctive identity with the slogan “#zämästoh.” The new brand identity embodies team spirit, passion, and the pride of an entire region.
The club, one of the most important handball clubs in Switzerland, wanted to make its values visible in a contemporary way without losing its own identity. Rembrand supported the entire process, from brand development and the design concept to the implementation of the communication media - including new autograph cards, beach flags and a visual identity that continues digitally. The new website was created in collaboration with the web specialists from gettheflow.
"#zämästoh is much more than a slogan - it's a statement. We wanted to make the energy that is in this club visually and emotionally tangible," explains Andreas Felder, CEO of Rembrand. "Our aim was to sharpen the St. Otmar brand while maintaining proximity and authenticity."
The project was the result of a partnership initiative: Rembrand supports the club with a mix of paid services, sponsorship and unpaid commitment. "We are rooted in St.Gallen - TSV St. Otmar is a piece of the city's history. This project shows how branding and regional ties can work together," Felder continues.
Club president Alex Hüttenmoser also emphasizes the importance of the collaboration: "Rembrand has understood how to translate our values precisely. The result is modern, lively and tangibly genuine."
Next Saturday, the new image will be visible for the first time on a large scale when TSV St. Otmar meets HC Kriens-Luzern in the Kreuzbleiche. The brand relaunch can thus also be experienced on a sporting level - as a symbol of cohesion, passion and a shared vision.
